Perspectives on intellectual property, innovation and technology.
Trademark practice has changed. Once upon a time, watching trademarks meant checking journals, comparing names, opening files, making notes, setting reminders and hoping that nothing important was hiding between two innocent-looking entries.
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Italy remains one of Europe's most active and brand-driven markets. From fashion and luxury goods to food, manufacturing, technology, and consumer products, new trademarks continue to enter the market every day.
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Helping UK IP professionals move from manual monitoring and deadline pressure to smarter, faster, and more confident trade mark protection.
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